The Impact of Social Networking Websites to Facilitate the Effectiveness of Viral Marketing

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The Internet and the World Wide Web have become two key components in today's technology based organizations and businesses. As the Internet is becoming more and more popular, it is starting to make a big impact on people's day-today life. As a result of this revolutionary transformation towards the modern technology, social networking on the World Wide Web has become an integral part of a large number of people's lives. Social networks are websites which allow users to communicate, share knowledge about similar interests, discuss favorite topics, review and rate products/services, etc. These websites have become a powerful source in shaping public opinion on virtually every aspect of commerce.

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