International Journal of Engineering Research and Development (IJERD)
Buyer's behavior is affected by different factors that influence the intention to purchase online. This paper specified three factors trust, past experience, and social presence that have strong relationship with the intention to purchase online. The paper found that all these factors have positive correlation with buyers' intentions and purchasing behaviors, but "Trust" was the strongest factor that affects the intention to purchase online. Therefore, the paper concludes that trust is the main driver that improves online business.