The Impact of Trust and Past Experience on Intention to Purchase in E-Commerce

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Provided by: International Journal of Engineering Research and Development (IJERD)
Topic: E-Commerce
Format: PDF
Buyer's behavior is affected by different factors that influence the intention to purchase online. This paper specified three factors trust, past experience, and social presence that have strong relationship with the intention to purchase online. The paper found that all these factors have positive correlation with buyers' intentions and purchasing behaviors, but "Trust" was the strongest factor that affects the intention to purchase online. Therefore, the paper concludes that trust is the main driver that improves online business.
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