The Impact of Visual Merchandising on Consumer Impulse Buying Behavior

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Provided by: Creative Commons
Topic: Data Management
Format: PDF
In present post-modern era, the competitive situation in the business is characterized by a cut throat competition, which subsequently results in companies and retailers to pay almost anything for undifferentiated merchandising. This merchandising tool is being used by today's retailer to distinguish the user from other competitors, to be prominent in the market and become a source of attraction for the customers. A few researchers contribute in this field by exploring the reasons which causes the customers impulsive buying, but still there is more to be determined.
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