The Impact of Visual Merchandising on Consumer Impulse Buying Behaviour

Provided by: World Business Institute
Topic: Developer
Format: PDF
In this post-modern era the present competitive situation in all the businesses are characterized by a huge cut throat competition and almost at any time the companies and retailers are ready to pay for undifferentiated merchandising. The retailers today are using the merchandising tool to differentiate themselves from other competitors and to be prominent in the market and attract the customers. So many researchers give their contribution in this topic by exploring the different things which causes the customer impulsive buying but still there are more to be determined.

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