The Impact of Young Adults' Lifestyles in Preference and Belief towards Communication Media

Nowadays, there are a lot of communication media available for sharing information. The use of online media is among the common activities within the society of digital era especially for young adults. The Internet allows information to be shared freely, easily and fast through social media. Several studies show that information can be a weapon to influence people. The misuse of communication media may lead to threat. It is therefore important to understand the factors that affect people in selecting media and trusting their sources. In this paper, the authors present an exploratory study to investigate the patterns of media preferences and beliefs based on the young adults' lifestyles focusing on parents' education level, standard of living and their access to the Internet.

Provided by: NORTH ATLANTIC UNIVERSITY UNION Topic: Mobility Date Added: Aug 2011 Format: PDF

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