The Influence of Marketing Strategy Elements on Market Share of Firms

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Provided by: Islamic Azad University
Topic: Big Data
Format: PDF
The business performance and economic profit of the firm can be summarized in market share. One of the most important aims of firms is to enhance market share to achieve greater scale in its operations and improve profitability. Due to this, managers always want to expand their market share. Market share responds to elements of marketing strategy and one of the important items that affect market share is elements of the marketing mix. This paper is to study the marketing mix influences on market share of polymer sheets manufactures firms.
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