The Influence of SMS Advertising by Jordanian Commercial Companies on Mobile Phone Users' Consuming Behaviour

Provided by: Academic Hosting & Event Management Solutions
Topic: Mobility
Format: PDF
In this paper, the authors aim to study the influence of SMS advertising used by Jordanian commercial companies on the behavior of a number of mobile phones users. It is an empirical study on a sample of consumers in Jordan. A random sample of 250 Jordanians living in the various provinces was selected and a questionnaire was distributed, while a descriptive analytical approach was used to analyze the data collected from the questionnaires. Results have shown that the majority of participants agreed that SMS ads are important to them and that it influences their purchase behavior.

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