The Loyalty Divide - Operator and Consumer Perspectives

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Provided by: Oracle
Topic: Innovation
Format: PDF

As more people continue to travel all over the world for business and pleasure, so the battle for hotel guests has become more and more intense, and unsurprisingly hotels are deploying a full range of loyalty programs and incentives to try and hook in guests, build up brand loyalty and reap the rewards of return business.

This Report uncovers a surprising divide in perception between how businesses view loyalty programs and what guests really think. Read the report to find out how to bridge the divide.

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