As more people continue to travel all over the world for business and pleasure, so the battle for hotel guests has become more and more intense, and unsurprisingly hotels are deploying a full range of loyalty programs and incentives to try and hook in guests, build up brand loyalty and reap the rewards of return business.

This Report uncovers a
surprising divide in perception between how businesses view loyalty programs and what guests really think. Read the report to find out how to bridge the divide.