The digital landscape is constantly changing. Less than a decade ago, the user experience browsing the web was perpetuated by desktop monitor size and display. As times and technology move forward, the authors have gone from desktop-specific viewing to the ability to access the web from a variety of devices, including Smartphone's, tablets, desktops and laptops - all at different screen resolutions. Americans spend an average of 1.4 hours a day surfing the internet via mobile devices. Overall, this equates to 39% of time online spent on a Smartphone - if the user want to think of this in terms of minutes, that's just about 40%, as think of it as 2 out of every 5 minutes spent online are on a Smartphone.