The New Marketing Concept for the Management of Services Based on the Knowledge Bases

Provided by: International Journal of Advanced Research in Computer Science and Software Engineering (IJARCSSE)
Topic: E-Commerce
Format: PDF
The authors present the part of the new technological solutions that can certainly affect the marketing of services and all for the considering of the possibility of introducing a new concept of intelligent serving in service companies. They also present the concept of implementation of knowledge base in marketing services companies and its inclusion in the business intelligence system. They introduce new concepts of e-m-i-serving and e-m-i-relationships in obtaining service. This paper will allow the focus of service companies on the service user and the service user itself the satisfaction and loyalty to the service company.

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