The New Science of Sales Performance – HBR

In an era of winner-take-all markets and “grow or be irrelevant,” sales leadership is constantly faced with an margins while remaining nimble to react to changing market conditions and new competition? Organizations that fail to quickly plan, secure cross-functional alignment and deploy resources face dire market consequences.

In this report, you will find out Leading companies handle this problem by focusing first on creating a sales plan that is data driven and tying it to their execution across their organizations and how they adapt as they execute by optimizing their resource allocations to the areas that matter most.

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