The Relevance of Analytical CRM and Knowledge Management in an Organisation: A Data Mining Structure

Provided by: International Journal of Computer Science and Mobile Computing (IJCSMC)
Topic: Data Management
Format: PDF
Knowledge management and analytical CRM are useful tools and technology in decision making process and understanding in an organization. This paper aims to provide a complete analysis of the concepts of data mining, knowledge management and analytical CRM to set up a framework for integrating all three together. The objective is to show how knowledge management and analytical CRM can be integrated into a structure that supports decision making using efficient data mining techniques and to research how working on an analytical CRM system can enable organizations deliver complete solutions.

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