The Research on Model of Moderating Effect of Relationship Benefits in Impact of Perceived Justice on Customer Loyalty: Based on Data Mining

Provided by: Binary Information Press
Topic: Data Management
Format: PDF
In current scholars' research and literature, it is still not clear that whether perceived justice can produce customer loyalty. Based on data mining, this paper is to explore the moderating effect of relationship benefits in impact of perceived justice on customer loyalty. This paper investigate 500 customers from the hotels industry, use factor analysis modeling to explore the basic dimensions of perceived justice, relationship benefits, customer loyalty and then use structural equation modeling to compare and analyze model of high relationship benefits and model of low relationship benefits, respectively.

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