Global Institute for Research & Education (GIFRE)
Social media plays a vital role in marketing and creating relationships with customers. Most of the businesses are beginning to use social media as a means of marketing. Social media is an emerging phenomenon in business marketing and Public Relations (PRs). Even though the speed of adaptability of social media as a marketing and PR tool by businesses is relatively low the trend is constantly growing. Various companies are incorporating social media in their marketing strategies to connect with their customers and prospects.