Enabling people to analyse their own data has gone from a trend to a norm. Most IT departments agree that self-service is a superior approach, and are only too happy to get out of the report-writing business. But IT does want to stay in control of critical aspects of the system such as scalability, security and governance. This document provides the vision for an analytics-enabled organization. The Drive Manual is a comprehensive how-to document that outlines the necessary steps in an enterprise deployment of analytics.