The Role of Contemporary Information and Communication Technologies in Marketing Decision in the Enterprise
In modern business conditions companies face with very dynamic market developments and the need for rapid decision making. Therefore, companies should provide ongoing maintenance up to date information base upon which business decisions are generated and it ensures that necessary information would be sent to the right place in the organizational structure that could be used in order to improve business performance of companies. This can be achieved only if the process of generating the data/information is set as a continuous and organized process. It follows that it is extremely important, in terms of increasing efficiency and effectiveness of business processes.