The Role of Data Mining in Customer Relationship Management

This paper has said focus on the role of data mining in Customer Relationship Management. Developments in technology have made relationship promoting a reality these days. Technologies such as data warehousing, data mining, and promotion management software have made customer relationship management a fresh area where firms can achieve a competitive benefit. Mostly through data mining the extraction of unseen predictive information from massive databases, the organizations can recognize valuable customers, envisage future behaviors, and allow firms to make proactive resolutions.

Provided by: Tshwane University of Technology Topic: Data Management Date Added: Jun 2012 Format: PDF

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