The Role of Off Page Search Engine Optimization in Search Engine Ranking

Provided by: International Journal of Advanced Research in Computer Science and Software Engineering (IJARCSSE)
Topic: Networking
Format: PDF
The complete Search Engine Optimization (SEO) procedure works on two types of optimization techniques, on-page and off-page SEO optimization. Both techniques have their personal discrete and extensive processes to rank websites on top of search engines. The SEO process starts with on-page SEO optimization, in this process the authors basically focus on website content and tags. Just the once the whole on-page SEO optimization is complete, the off-page SEO optimization starts. Off-page search engine optimization includes tricks which are chosen to make relevant back links towards the website to make the web page appropriate in front of search engine spiders.

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