The Role of Social Media in Business

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The rapid pace of technology development and adoption is bringing about a change in social dynamics. This paper discusses the rapid rise of social media in Asia and its impact on business and society. It sheds light on the factors responsible for this growth and how can businesses use this phenomenon to connect better with their customers, employees and society. The world's internet-using population has crossed a billion, with Asia accounting for 45% of it. There has been a phenomenal 600% growth of internet users in Asia since the year 2000. Asia's two largest economies, China and India already boast of 500 million internet users, estimated to go up to 1200 million users by 2015.

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