The Secrets Of Selling: Believing Something And Convincing Others
This paper provides a list of secrets that every salesperson can benefit from. Marketing is neither the art of selling nor the simple business of convincing someone to buy. It is the art of creating conditions by which the buyer convinces himself. Knowing something about your customer is just as important as knowing everything about your product. Knowing your customers means knowing what they really want. Maybe it's your product, but maybe it's something else too-recognition, respect, reliability, service or friendship.