Digital experiences on mobile connections suffer
from performance issues, and impatient users
compound the challenges that slower, intermittent
mobile connections raise. Firms need to build
a new discrete delivery tier to improve users’
perception of mobile performance and drive
conversion and engagement. By dynamically
adjusting to context, this new delivery tier can
adaptively send the right assets, optimize the
sequence, and modulate streaming rich media.
This report outlines the delivery tier technology
options that application development and delivery
(AD&D) professionals must embrace.