The Ultimate Guide To: Channel Management Strategy

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Provided by: Relayware
Topic: Tech & Work
Format: PDF
Channel management is moving to a new level!
Your channel can be a business maker or breaker. Channel success directly correlates to your ability to extend market reach, achieve higher revenue and accelerate business growth. Channel management is also becoming increasingly complex. The nexus of cloud computing, big data analytics, collaborative working and mobile applications is redefining how the best companies recruit, enable and motivate their channel partners. As more vendors shift their businesses to the cloud, they must explore new and more efficient ways to involve partners in the value chain.
The next wave of Partner Relationship Management (PRM) is Partnering Automation, and it delivers functionality and impact that channel marketers and their partners need to accelerate business growth. This high-performance, high-value partner management system supercharges partner recruitment, enablement, engagement and growth in the channel.
Relayware's eBook provides best practices for companies across different industries and markets, whether they have an established channel program or are just getting started. This guide provides information on:
  • How to apply Partnering Automation to every stage of the channel lifecycle, from recruitment, to onboarding, to enablement, engagement and growth
  • How to align with the channel's needs to get the most out of Partnering Automation
  • How to effectively leverage Partner Performance Management to sharpen channel strategy, improve partner performance and drive revenue growth
  • How Partnering Automation can be effective for vendors of all sizes

Download Relayware's brand new eBook to understand what your business and channel needs from you in 2016 and beyond.
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