The Value Of A Brand

Is advertising a waste of time in building a brand? Could it be that advertising is a very expensive waste of time in building a brand? The article acclaims that the success or failure of brand management relies on many factors. From product to distribution, pricing to customer service, public relations to advertising, and financial resources to management talent, successful branding is an all-encompassing multidimensional process.

Provided by: QUIRKS Topic: Date Added: Jan 2003 Format: PDF

Find By Topic