Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do.

In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases:

• Embrace: Getting started and laying the foundation.
• Expand: Growing in sophistication across channels and use cases.
• Excel: Scaling up and achieving excellence.

Read more and learn how we break down each phase with four key building blocks to achieving success.

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