Through The Looking Glass:The Rise Of Hypothesis-Based Marketing

While modern marketers now have access to a seemingly endless
supply of data, for many, the issue still remains – how do you use it?

In this white paper, Paul Argus and Boris Guennewig from smrtr, uncover
how hypothesis-based predictive marketing and the ability to test
certain theories can provide a sense of direction for marketers that
find themselves drowning in an overwhelming amount of data.

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Data Management