Through The Looking Glass:The Rise Of Hypothesis-Based Marketing

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Provided by: smrtr
Topic: Data Management
Format: PDF
While modern marketers now have access to a seemingly endless supply of data, for many, the issue still remains - how do you use it?

In this white paper, Paul Argus and Boris Guennewig from smrtr, uncover how hypothesis-based predictive marketing and the ability to test certain theories can provide a sense of direction for marketers that find themselves drowning in an overwhelming amount of data.
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