Through What Mechanisms Does Business Analytics Contribute to Business Value?

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Provided by: AIS Electronic Library (AISeL)
Topic: Big Data
Format: PDF
Business Analytics (BA) involves the use of data to make sounder, more evidence-based business decisions. BA makes extensive use of Business Intelligence (BI) tools such as statistical and quantitative techniques, explanatory and predictive models, data warehouses, On-Line Analytical Processing (OLAP), visualization, and data mining. This paper synthesizes from the literature a model of factors affecting organizational benefits from business analytics, and then reports a preliminary test of that model. The model consists of two parts: a process model and a variance model. The process model depicts the analyze-insight-decision-action process through which an organization's business-analytic capabilities (high-quality data, integrated BA platform, and analytic people) create business value.
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