International Academy Publishing (IAP)
Daily growing of Internet technologies presents complicated opportunities and challenges to organizations and guiding them to develop new managerial roles and practices. Academic researchers and business associations worldwide, conducted several studies, which emphasized on clarifying managers' skills and competences, but there isn't an overall outlook on today's requirements for e-commerce management. Different companies have different points of view on what the e-commerce manager's roles and functions are. Some businesses believe that e-commerce management includes marketing functions; others dedicate it to IT functions or web design and web development.