The University of Texas at Arkansas
In the advent of modern technology era, the element of quality is very important for the overall development and growth of an organization. The main focus today, of every organization is on quality rather than quantity. Good quality enhances the growth of an organization. However, to achieve high quality, one requires not only quality operations, but also high quality market research. The paper elucidates the characteristics of Total Quality Management (TQM) and enumerates methods for process improvement in an organization.