Towards a Business Model for Commercializing Innovative New Technology

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Provided by: Business Perspectives
Topic: Big Data
Format: PDF
The initial thrust of the paper is that the commercialization of innovative new technology needs to be underpinned by an appropriate business model. The paper summarizes what has been proposed to be the components of a business model and makes the case that this needs three extra elements in order to be appropriate for innovative technology commercialization. It is argued that the decision on what market to target may be crucial to the commercialization process in circumstances where initial failure may allow no second chances.
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