Provided by: Creative Commons
Date Added: Apr 2014
Social network analysis is increasing rapidly most popular, in academics and in management consulting. To understand the organizations, the concept of network has become the metaphor. Academics see the network comet as away to escape from the atomism of traditional social science in which individual behavior - such as adoption of an innovation - is analyzed solely in terms of the attributes of the individual (e.g., openness to change, stake in the outcome, etc.) and not in terms of influence processes interpersonal transmission,, and other relational changeable.