Towards Sustainable Email Marketing through Permission Marketing

Provided by: International Association of Scientific Innovation and Research (IASIR)
Topic: Security
Format: PDF
Email marketing is a legitimate, lucrative and widely used business tool that is in danger of being overrun by unwanted commercial email (also known as spam). Email marketing is increasingly recognized as an effective Internet marketing tool. Conventional approaches to maintaining the robustness of legitimate email attack pieces of the problem. Email marketing is an excellent, low-cost way to reach consumers, but spammers are currently looting much of its potential. The challenge is to develop an email marketing process that is consensual, efficient and constitutional.

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