Towards the Conceptualization of an Ethnic Web Site a Literature Review

Provided by: International Association of Engineering and Management Education (IAEME)
Topic: Developer
Format: PDF
The factors of atmosphere of the Website such as colors, images, character of writing and the sound factors are considered as very important variables in behavior of the consumer whether it is in a real context or in a virtual environment. In this paper, this research suggests studying the role of these factors in the creation of the stereotypical links between the Web site and the country of origin of the company or the concerned brand. The data used in this research were collected through a magazine of literature.

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