Transformational Communication: Working Through Persistent Bad News

When a company, or even an entire industry, is facing an extended period of change, the related communication problems are significant. Whether the change comes from deregulation or a merger, managers must make a consistent, on-going effort to explain, teach, reach out, and acknowledge barriers to the transformation. This white paper illustrates the longer-term patterns to be expected and strategies required to overcome problems, friction, resistance and especially management timidity and hesitation.

Provided by: The Lukaszewski Group Topic: Date Added: Nov 2003 Format: PDF

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