Sales operations professionals are changing the game. They’re using technology and processes to guide sales teams forward - which is anything but easy in a selling climate that’s anything but certain.
That’s why sales ops has more influence than ever in today’s sales organisations, they’re now playing a pivotal role in driving business forward.
Today’s work from home reality has blurred the lines between inside sales and field sales. It’s more important than ever to have a central, defined sales strategy.
This Salesforce report contains insights from nearly 6000 sales professionals on the importance of the sales ops function.