University of Orleans
Dangers exist on the internet in the sense that there are attackers who try to break into the users? Computer or who in other ways try to trick them when they engage in online activities. In order to steer away from such dangers people tend to look for signals of security and trustworthiness when navigating the Internet and accessing remote hosts. Seen from an online service provider's perspective it therefore is an essential marketing requirement to appear trustworthy, especially when providing sensitive or professional services. Said more directly, any perception of weak security or low trustworthiness could be disastrous for an otherwise secure and honest online service provider.