Trust Network and Small World Trust Community Clustering for ECommerce

Provided by: Science and Development Network (SciDev.Net)
Topic: Software
Format: PDF
Trust in e-commerce has become one of the most important issues in online applications. Constantly, a user will only search for the most credible of goods and service providers and then take on their transactions. How to confirm which service providers are the most trusted for a user has become the most critical problems. This paper presents a trust network and small world trust community clustering for the analysis of the users most trusted relationship. It uses the nodes to represent the various subjects involved in the trust and use the connection links to denote relationships. The weight of the links indicates the strength of the relationships.

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