Trusting The Stock Market: Impressions Influence Investors Decisions

Trust is an essential part of any investment. People who lack trust in the market may view stock investments as they would a three-card game played on a street and decide to put their money elsewhere. Trust is like the oil that lubricates the engine of financial transactions. This paper investigates the link between trust and the stock market.

Provided by: Northwestern University (Kellogg) Topic: Software Date Added: Feb 2010 Format: HTML

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