With the rapidly growing demand for the cloud services, a need for efficient methods to trade computing resources increases. Commonly used fixed-price model is not always the best approach for trading cloud resources, because of its inflexible and static nature. Dynamic trading systems, which make use of market mechanisms, show promise for more efficient resource allocation and pricing in the cloud. However, most of the existing mechanisms ignore the seller's costs of providing the resources. In order to address it, the authors propose a single-sided market mechanism for trading virtual machine instances in the cloud, where the cloud provider can express the reservation prices for traded cloud services.