Turning product development into competitive advantage (Exec Brief)
We rely on smarter products each day, from cell phones and home appliances to cars and airplanes. The software embedded in these products delivers greatly increased functionality, but it also introduces a complex new set of development challenges. The reality is that product manufacturers are now also becoming software companies, leveraging the flexibility of software to introduce new functionality and variation in response to changing client demands. At the same time, these manufacturers are encountering increasing complexity; as they infuse software-based innovation into the development process, they are struggling to understand the effect of the dynamic software development process on the more traditional electrical and mechanical engineering domains.
This executive brief outlines key best practices for leveraging systems engineering capabilities to boost innovation, increase product and systems knowledge earlier in the development process, and reduce development costs of developing smarter products.