Your Brand Sux: Turning Social Sentiment into Opportunity

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Provided by: Microsoft
Topic: Microsoft
Format: PDF
Let me just say, we don’t think your brand ‘sux’, but in today’s social and mobile world you may encounter this type of sentiment at some point during the life of your business. Coming from a global company that just underwent one of the biggest branding overhauls of the century, we know how hard it is to build a brand—and to face the critics of your most heartfelt work. One thing we’ve learned, however, is that even negative sentiment can be turned into an opportunity to improve your marketing, sales, and service teams. Ultimately, social offers an unprecedented ability to drive more personalized, authentic customer experiences.
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