Understanding NFC and RECON Orange Juice Demand

Provided by: University of Florida
Topic: Software
Format: HTML
The primary purpose of this paper is to examine the variables that affect Not From Concentrate (NFC) and Refrigerated Orange Juice from Concentrate (RECON) demand. The examined variables that explain NFC and RECON consumption are orange production seasons, real prices, and average real price of all other orange juices, per-capita income, and trend variable. Shifts in demand were studied and are believed to override the effects of recent price increases in the NFC orange juice market.

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