Understanding the Postgraduate Education Market for Better Marketing and Decision Making: A Clustering Analysis

Provided by: International Journal of Computer Applications
Topic: Data Management
Format: PDF
Because higher education is an essential factor for developing the society, it is imperative for learning institutions to invest time and resources in marketing the educational programs. Enhancing the educational corporations is truly challenging mission due to the highly competitive nature of the business. Currently, there is emerging development within organizations to capitalize on their internal resources. This paper is taking data mining approach to strategize marketing for postgraduate studies by means of cluster analysis. The experiments were carried out using Oracle data miner tool, results are analyzed and discussed.

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