Total Cost of Ownership (TCO) is to avoid the inherent hazards of a narrow-minded bottom line focus. Sometimes focusing on hurdle rates, internal rate of return, and the short-sighted bottom line can lead to disaster. This is often the case when making "Apples to oranges" comparisons. While engineered products can have a marginally higher price vs. off-the-shelf parts and appear more attractive initially, it is vital to be aware of the longer-term hidden dangers of decision-making based on price alone. There are actually 29 cost factors to consider, including service quality, risk management, total landed cost, labor, training, and much more.