Unlocking the Value of Data with Data Innovation Acceleration

ESG conducted an online survey of 2,000 IT decision makers knowledgeable about a broad range of IT environment characteristics at their organizations, including their data management technologies, practices, and processes.

This study sought to understand whether, and to what degree, an organization’s adoption of technologies and processes that optimize data innovation are correlated to business benefits like leveraging data to increase revenue and lowering costs.

Thirty-five percent of respondents (N=700) were based in North America (US and Canada), 28% (N=550) were based in Europe (UK, France, Germany, and Russia), 23% (N=450) were based in the Asia-Pacific region (Australia, New Zealand, China, Japan, and India), and 15% (N=300) were based in Latin America (Brazil and Mexico). Organizations represented a mix of midmarket organizations (i.e., those with 100-999 employees, 21%) and enterprises (i.e., those with 1,000
employees, 79%)

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