In the recent years, the growth of number of customers, number of services and online information are increased rapidly. It provides recommendation about the services to the users. In the existing traditional recommender system, it provides same ratings and rankings to the services. It doesn't consider the user preferences. So this existing approach fails to meet the requirements of the user. Here they propose a keyword aware service recommendation system, simply called as KASR. their proposed system provides service recommendations based on the user preferences.