Google Company often surprises the user with their new services; one such service is \"Google circles\". The main concept of this service is the possibility to organize friends and (for example) co-workers in circles in order to share information more efficiently or just to stay in touch with one another. The main idea of this paper is to analyze how such circles are formed by using business intelligence capabilities; it is strongly believed (assumed) that people in a circle have (share) similar habits. This paper analyzes how business intelligence (i.e. analytical processing) can be used to analyze sales data based on the circle membership.