ViceROI: Catching Click-Spam in Search Ad Networks

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Provided by: Microsoft Research
Topic: Security
Format: PDF
Click-spam in online advertising, where unethical publishers use malware or trick users into clicking ads, siphons off hundreds of millions of advertiser dollars meant to support free websites and apps. Ad networks today, sadly, rely primarily on security through obscurity to defend against click-spam. In this paper, the authors present Viceroi, a principled approach to catching click-spam in search ad networks. It is designed based on the intuition that click-spam is a profit-making business that needs to deliver higher Return On Investment (ROI) for click-spammers than other (ethical) business models to offset the risk of getting caught.
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