With the unprecedented speed of change in today's modern marketplace, enterprises find themselves attacking opportunities and responding to shifting priorities faster and faster. Decision-making has elevated to an entire new level of criticality, whether it is to capitalize on a new customer strategy, rapidly respond to financial risk events, or dexterously address a sudden supply chain shock. Also accelerating is the role of data and information within the enterprise. The volume of data is wildly growing; its speed and availability becoming more immediate and its variety more eclectic and pervasive. Taken together, the advancing criticalness of decision-making and the accelerating force of enterprise data are driving the new generation of business intelligence.