Viral Innovation: Integration Via Sustainability & Enterprise Excellence
Enterprises face mounting challenges in three generic sustainability domains that form the basis of the so-called triple bottom line: economic sustainability, societal sustainability, and environmental sustainability. In most instances, it is the primacy of economic sustainability that is emphasized since an enterprise that is not economically secure does not survive. Despite the importance of sustainability's economic dimension, increasing regulatory requirements taken together with societal demands are forcing enterprises to address both their impact on the natural environment and their contribution to society. Indeed, taken together these considerations form a sort 'Holy trinity' that are necessary as both singular and joint considerations for enterprises striving to be continuously relevant and responsible.