Viral Marketing in Social Network Using Data Mining

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Provided by: Auricle Technologies
Topic: Big Data
Format: PDF
Data mining is a process of analyzing data from different perspectives and summarizing it into useful information. The proposed paper focus on clustering application which is \"Collaborative data mining\" which mines different subgroups from some networks in the form of graph such as a social network. In this paper using social network, two type of clusters are developed using data mining algorithms, one having strong tie and other having a weak tie between members and then the cluster with strong tie is used for discovering the highly influential node for viral advertising using target marketing to increase the profit with less advertising expense.
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